We are Archetype

Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 21 offices around the world that work together knowing that our clients’ success is our success.

Our standards are high, and we work with the best. We encourage curiosity. We celebrate ambition. We value kindness above all else. We are self-motivated storytellers who are unafraid to break new ground with strategic, creative campaigns.

Archetype is committed to setting a standard for other agencies by fostering a diverse, equitable and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.

About You

We are looking for a highly motivated PR Consultant to join our successful team in Hong Kong.

The role involves supporting regional and local corporate clients, including both B2B tech and B2C segments. We are looking for someone who is passionate about communications, and who is motivated to help create and shape the future of our agency. As a consultant you will have mastered the skills of an account executive and are capable of managing projects with a high degree of independence. You are an emerging people manager, with the appetite to grow your managerial skills and further develop your expertise in Public Relations.

What You Do

● Lead media relations by managing media materials, involve in media pitches, and supporting the planning and execution of clients events.

● Create compelling media pitches and sell stories related to B2B tech, business and B2C to the local / regional media, demonstrating strong writing skills to produce media-worthy content.

● Collaborate with the team to develop various materials, including press releases, social media posts, story pitches, and blog articles.

● Project manage accounts to ensure timely delivery of high-quality work.

● Assist team leads in developing and executing campaign tactics.

● Contribute to new business pitches.

● Track media coverage and provide insightful reports on campaign performance.
● A willingness to learn and a can-do spirit are highly valued and contribute to team success.

What You Offer

● Excellent written and spoken English, with fastidious attention to detail. Cantonese and Mandarin are ideal.

● Minimum solid 2 years of public relations/comms experience.

● Experience in technology/ B2B/ B2C or corporate PR is advantage.

● Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

● Proven track record in delivering landmark results in the press and other media.

● Ambition to work on high performing regional accounts and confidence working with people at different levels of seniority in different markets.

Why Choose Archetype

● Work with colleagues from 21 offices worldwide.

● Access ongoing learning and development.

● Join a team that values curiosity, ambition, and kindness.

● A robust well-being plan that includes health insurance coverage and employee assistance program

● A supportive work environment that prioritizes work-life balance

● A team that works hard and plays hard!